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Commercial Privacy Policy
The Lounge Co. ("We") are committed to protecting and respecting your privacy.
This policy (together with our Cookie Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. We are committed to safeguarding the privacy of our website visitors and service users. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.
The Lounge Co. of Hampton Business Park, Melksham, Wiltshire, SN12 6GU, United Kingdom is the Data Controller for the purpose of the General Data Protection Regulation (GDPR) and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK and any successor legislation to the GDPR or the Data Protection Act 1998.
"Personal Data" means any information relating to an identified or identifiable natural person, known as a "data subject", who can be identified directly or indirectly. It may include names, addresses, email addresses, telephone numbers, IP addresses, location data and other similar information. It may also include "special categories of personal data" such as racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union memberships, genetic data, biometric data for the purpose of uniquely identifying a data subject, data concerning health or data concerning a natural person's sex life or sexual orientation.
2. The information we collect from you and how we collect it
We will collect and process the following Personal Data about you:
2.1. Information you give us
This is information about you that you give us, either about yourself or other data subjects e.g individuals whose details are included in any materials provided by you to us, by filling in forms on our site www.theloungeco.com (our site) or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you complete an order, complete an enquiry form, order a swatch or click the chat function, correspond with us and if you report a problem with our site. The information you give us may include your name, address, e-mail address, phone number, gender, date of birth and financial and credit card information.
2.2 Information we collect about you
With regard to each of your visits to our site we will automatically collect the following information:
Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type
and version, time zone setting, browser plug-in types and versions, operating system and platform;
Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time),
products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.
3 Cookies
Our website uses cookies to distinguish you from other users of our
website. This helps us to provide you with a good experience when you
browse our website and also allows us to improve our site. For detailed
information on the cookies we use, the purposes for which we use them, and
how you can disable them, please see our Cookie policy.
4 Uses made of the information
In this section we have set out:
The general categories of Personal Data that we may process;
The purposes for which we may process that Personal Data; and
The legal basis for the processing of that Personal Data.
Service Data – we may process your Personal Data that is provided in the course of the use
of our services.The Service Data may include your name,
address, email address, and telephone number. The Service Data may be
processed for the purposes of operating our website, providing our
services, ensuring the security of our website and services, maintaining
back-ups of our databases, notifying you about changes to our service, and
communicating with you. The legal basis for this processing is our
legitimate interests, namely the proper administration of our website and
business and the performance of a contract between you and us and/or taking
steps, at your request, to enter into such a contract. Where we are
processing Personal Data for the purpose of marketing our current or future
products or services to you, the basis for this is consent.
Enquiry Data - we may process information contained in any enquiry you submit to us
regarding services. The Enquiry Data may be processed for the purposes of
offering, marketing and selling relevant products and/or services to you.
The legal basis for this processing is the performance of a contract
between you and us and/or taking steps, at your request, to enter into such
a contract. Where we are processing Personal Data for the purpose of
marketing our current or future products or services to you, the basis for
this is consent.
Transaction Data - we may process information relating to transactions, including purchases
of goods and services that you enter into with us and/or through our
website and for making payment of any services that you provide to us. The
Transaction Data may include your contact details and your card details or
invoicing details. The Transaction Data may be processed for the purpose of
supplying the purchased goods and services or making payment to you for the
services you have provided and keeping proper records of those
transactions. The legal basis for this processing is the performance of a
contract between you and us and/or taking steps, at your request, to enter
into such a contract and our legitimate interests, namely our interest in
the proper administration of our website and business.
Correspondence Data - we may process information contained in or relating to any communication
that you send to us. The Correspondence Data may include the communication
content and metadata associated with the communication. Our website will
generate the metadata associated with communications made using the website
contact forms. The Correspondence Data may be processed for the purposes of
communicating with you and record-keeping. The legal basis for this
processing is our legitimate interests, namely the proper administration of
our website and business and communications with users.
Usage Data - we may process data about your use of our website and services. The Usage
Data may include your IP address, geographical location, browser type and
version, operating system, referral source, length of visit, page views and
website navigation paths, as well as information about the timing,
frequency and pattern of your service use. The source of the Usage Data is
our analytics tracking system. This Usage Data may be processed for the
purposes of analysing the use of the website and services. The legal basis
for this processing is our legitimate interests, namely monitoring and
improving our website and services, troubleshooting and as part of our
efforts to keep our site safe and secure. Please see our Cookie Policy for
further information on this.
In addition to the specific purposes for which we may process your Personal
Data set out above, we may also process any of your Personal Data where
such processing is necessary for compliance with a legal obligation to
which we are subject, or in order to protect your vital interests or the
vital interests of another natural person.
5 Disclosure of your information
We may share your Personal Data with:
5.1 any member of our group, which means our subsidiaries, our ultimate
holding company and its subsidiaries, as defined in section 1159 of the UK
Companies Act 2006, insofar as is reasonably necessary for the purposes set
out in this policy.
5.2 our insurers and/or professional advisers insofar as reasonably
necessary for the purposes of obtaining and maintaining insurance cover,
managing risks, obtaining advice and managing legal disputes.
5.3 our business partners, third party suppliers and sub-contractors for
the performance of any contract we enter into with them or you;
5.4 analytics and search engine providers that assist us in the improvement
and optimisation of our site;
5.5 third party review websites in order to obtain customer feedback on our products and services;
5.6 any prospective buyer of our business or assets, or any prospective
seller of another business or business assets that we are interested in
buying. We may transfer your Personal Data to a third party to process on
our behalf in countries outside of the European Economic Area (EEA) in
accordance with the purposes set out above. Such countries do not have the
same data protection laws as the UK or EEA. If this is the case, we will
ensure that your privacy rights are adequately protected by appropriate
technical, organisational and contractual means and any such transfer is
made in compliance with the GDPR (or any national implementing law)
requirements for external transfer. Please contact us by emailing
dataprotectionpolicy@sofabrands.com if you would like further details of
the safeguards we have in place.
5.7 Where you would like to obtain finance for our products and we provide your personal data to third party finance providers they will carry out a credit check on you so that they can make credit decisions about you; and to prevent fraud and money laundering. Their search will be recorded on the files of the credit reference agencies and fraud prevention agencies.
In addition to the specific disclosures of Personal Data set out in this
Section 5, we may also disclose your Personal Data where such disclosure is
necessary for compliance with a legal obligation to which we are subject,
or in order to protect your vital interests or the vital interests of
another natural person.
6 Where we store your personal data
The hosting facilities for our website are situated in the EEA.
All information you provide to us is stored on our secure servers. Any
payment transactions will be encrypted using SSL technology. Where we have
given you (or where you have chosen) a password which enables you to access
certain parts of our site, you are responsible for keeping this password
confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not
completely secure. Although we will do our best to protect your Personal
Data, we cannot guarantee the security of your data transmitted to our
site; any transmission is at your own risk. Once we have received your
information, we will use strict procedures and security features to try to
prevent unauthorised access.
7 Your rights
In this section we have summarised the rights that you have under data
protection law. Some of the rights are complex, and not all of the details
have been included in our summary. Accordingly, you should read the
relevant laws and guidance from the regulatory authorities for a full
explanation of these rights.
Your principal rights under data protection law are:
the right to access;
the right to rectification;
the right to erasure;
the right to restrict processing;
the right to object to processing;
the right to data portability;
the right to complain to a supervisory authority; and
the right to withdraw consent.
You have the right to request information as to whether or not we process
your Personal Data and, where we do, access to the Personal Data, together
with certain additional information. That additional information includes
details of the purposes of the processing, the categories of Personal Data
concerned and the recipients of the Personal Data. Providing the rights and
freedoms of others are not affected, we will supply to you a copy of your
Personal Data. The first copy will be provided free of charge, but
additional copies may be subject to a reasonable fee. Provision of such
information will be subject to you supplying us with appropriate evidence
of your identity.
You have the right to ask us not to process your Personal Data for
marketing purposes. You can exercise your right to prevent such processing
by unsubscribing at any time. You can also exercise the right at any time
by contacting us at privacy@hgem.com. We do not share your Personal Data
with third parties for marketing purposes.
Our site may, from time to time, contain links to and from the websites of
our partner networks, advertisers and affiliates. If you follow a link to
any of these websites, please note that these websites have their own
privacy policies and that we do not accept any responsibility or liability
for these policies. Please check these policies before you submit any
personal data to these websites.
7 Retention and deletion of Data
This section sets out our data retention procedure, which is designed to
help ensure that we comply with our legal obligations in relation to the
retention and deletion of Personal Data.
Personal data that we process for any purpose or purposes shall not be kept
for longer than is necessary for that purpose or those purposes. We may
keep an anonymised form of your Personal Data, which no longer refers to
you, for statistical purposes without time limits, to the extent that we
have a legitimate and lawful interest in doing so.
We will hold information in relation to the order for the length of the
guarantee period.
Notwithstanding the other provisions of this section, we may retain your
Personal Data where such retention is necessary for compliance with a legal
obligation to which we are subject, or in order to protect your vital
interests or the vital interests of another natural person.
Changes to our privacy policy
Any changes we make to our privacy policy in the future will be posted on
this page. Please check back frequently to see any updates or changes to
our privacy policy.
Contact
Questions, comments and requests regarding this privacy policy should be
addressed to dataprotectionofficer@sofabrands.com
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