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Viva Magenta - Pantone Colour of the Year 2023

The Pantone Colour of the Year is an important benchmark in the world of fashion, design and interiors. The experts at Pantone HQ carefully choose a specific shade that is not only trend-led but has cultural significance. This year, the colour on everyone’s lips is Viva Magenta, a crimson red tone that presents a balance between warm and cool, “brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration.”

Viva Magenta - Pantone Colour of the Year 2023

According to the Pantone Color Institute "The Color of the Year is powerful and empowering. Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all."

Viva Magenta - Pantone Colour of the Year 2023

Viva Magenta is a favourite shade in the fashion world.

The positivity of pink

Pink is a sign of hope. It is a positive colour that inspires warm and comforting feelings, a sense that all will be well. Even bright shades of pink, like Viva Magenta, can have a calming effect, meaning that you can add some vibrancy to your home without feeling overwhelmed. Our ‘Summer Punch’ fabric from the Velvet Touch is a beautiful bright pink that will add modern glamour to any sofa.

The Lounge Co. Rose Bright Pink Velvet Sofa

Rose 3 Seater in Summer Punch. Cushions in Koala Cub

Order free swatches of Summer Punch or any of our gorgeous fabrics, nothing beats holding it in your hand to truly appreciate the texture and tone.

How to style a pink sofa

The hot pink shade of Viva Magenta is a bold colour that some might find scary, so Pantone have created their ‘Magentaverse’ palette which shows how the pink can work with other, chalkier shades.

What colours go with bright magenta pink

Here are a couple of ideas of how you can style a pink velvet sofa without it looking like you live in a sweet shop!

Pair bright magenta pink with light blue

Sofa: Madison Chaise End Right in Summer Punch, Paint by Dulux Heritage, Rug by Ruggable, Coffee Table by Habitat, Cushion by Divine Savages

By pairing a hot pink chaise sofa with a cool blues and silver, the vibrancy of the magenta is balanced with complementary tones, making the room feel calm yet joyful.

Pair bright magenta pink with natural tones

Sofa: Briony 4 Seater Pillow Back Sofa in Summer Punch, Paint by Dulux, Rug by Sazy, Coffee Table by Kave Home, Cushion by Clarissa Hulse

Choose a bright pink velvet sofa as the statement piece for your room and make it the star of the show by keeping everything else relatively neutral. Choose a warm-toned natural hue to frame the magenta sofa and add in bursts of pink in cushions, vases or flowers.

How to introduce pink into your home

If a pink sofa is a bit too bright, you can add this gorgeous shade in smaller doses throughout your lounge. Add a splash of colour in the form of a rug, print or candle. This shade of magenta looks particularly exquisite when paired with black or purple hues.

How to decorate your home with bright pink

1. Cushion by Next 2. Agate Slices by The Psychic Tree 3. Twisted Candle by Rebecca Udall 4. Rug by irugs 5. Vase by Trouva 6. Candle Jar by Glasshouse 7. Framed Print by Desenio 8. Faux Flower in Vase by The Range

Think pink!

A pink sofa, pink chair or pink cushion can add a splash of contemporary colour to an otherwise neutral room. Even better, all our furniture is handcrafted, with love, in the UK and is designed with modern living in mind.

Bright magenta pink interior design

If you’re tickled pink by the Pantone Color of the Year for 2023, you can get even more magenta inspiration by following us on Pinterest, Facebook, or Instagram.


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