Sometimes, a match really is made in heaven, and the brand-new Jay Blades x G Plan collaboration is one of them. Best known as the presenter of BBC1’s The Repair Shop, Jay Blades is a regular sight on our TV screens. His personality, enthusiasm, and empathy shine brightly every week in millions of homes across the UK.
A Perfect Pairing
Jay Blades and our sister brand G Plan felt like a natural fit, an exclusive collaboration strengthened by a shared passion for contemporary design, distinctive style and timeless craftsmanship. G Plan has always featured heavily throughout Jay’s journey. In his book “Making it” Jay talks about his early days in renovating preloved furniture, mentioning in particular a classic G Plan chair that he picked up, from a garage sale in Wolverhampton, for £40 - which kickstarted a passion for hunting for the old, and giving it a new lease of life. And, to this day Jay continues to reupholster and share his love for G Plan furniture.
Examples of ’Jay & Co’ upcycle vintage G Plan chairs
G Plan can trace their roots back to 1898 when Ebenezer Gomme established ‘The Gomme Furniture Company’. His grandson Donald then founded G Plan in 1953. G Plan is well loved for its Mid-Century British furniture and produced many of the iconic designs that restorers like Jay enjoy bringing back to life.
How it Started
Jay worked with the G Plan design team to create a range of sofas, chairs and footstools that blended G Plan’s furniture expertise with Jay’s signature creativity and flair. Each shape was carefully chosen to include unique design details, clever fabric placement and most of all, blissful comfort. Jay’s expertise also came into its own when curating a stunning collection of fabrics; a contemporary selection of bold plains and vibrant accents that would bring the Jay Blades x G plan furniture to life.
Behind the scenes of the Jay Blades x G Plan collaboration
The Jay Blades x G Plan Collection
Sweeping arms and sumptuous seats make Albion the perfect sofa to curl up on.
A social centrepiece, Morley’s modular units can be configured to suit you.
Slim, sleek, and sophisticated, Ridley will add a touch of vintage charm.
Stamford is smart and stylish, yet warm and welcoming.
Bold and beautiful, the Bethnal swivel chair is the ultimate place to unravel.
A statement piece like no other, swivel in style on the Broadway chair.
Contemporary yet cosy, Peabody is a mix of modern and Mid-Century style.
Allen’s oval shape and low height make it perfect for putting your feet up.
Bow’s compact yet tall shape means it can double as an occasional table.
The low, oblong shape of Nevill makes it perfect for multiple feet.
Shakespeare’s modern dimensions make it the perfect alternative to a coffee table.
Which fabric should I choose for my Sofa or Chair?
Jay Blades and G Plan have combined their expertise to curate a range of bold, beautiful fabrics which complement the stunning craftsmanship of the pieces in the collaboration. Choose from vibrant velvets, contemporary tweeds and designer patterns with a retro-twist. Many of the models in the Jay Blades x G Plan collection can feature accent fabrics alongside main colours in a ’two colour story'.
For example, on the Ridley Sofa you can choose to have the same fabric all-over (plain or accent), a mixture of two fabrics or leather all-over. Here is a little bit of inspiration:
Why should I buy a Jay Blades x G Plan Sofa or Chair?
As well as owning a part of an iconic collaboration, there are plenty of reasons to invest in this unique collection. All of Jay Blades x G Plan sofas, chairs and footstools are handcrafted in the UK. G Plan always use quality materials and offer a 25-year frame guarantee. The furniture is delivered direct from the factory, so there’s no middleman and it should arrive to you in pristine condition.
Sustainability is an important part of the Jay Blades x G Plan collection, there are many processes in place which make the furniture less impactful on the planet. From sourcing timber from responsibly managed forests to using recyclable components and packaging. You’ll also find a choice of 100% recycled fabrics produced from textile waste which saves 250 litres of water per sofa.
We understand that furniture is an investment, so you can give the Jay Blades x G Plan collection the ‘sit test’ in our flagship stores in Islington and Chiswick. To make your sofa purchase a little softer, if you purchase your new sofa or chair through The Lounge Co., we offer up to 2 years Interest Free Finance, helping you to spread the cost over 24 months.